Brand Manager Omnichannel Communication (m/w/d)

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Your new role
As a <Insert Job Duties>

What are we looking for?
You will have a <Insert Job Duties>

What we offer in return
Eisai offers a competitive salary and excellent wider benefits package.

You will also be based from our excellent Knowledge Centre facility, which provides a great, collaborative working environment coupled with a campus feel including facilities such as restaurant, coffee shop and dry cleaning services.

What you need to do next
If you are interested in this position, please click the ‘Apply’ at the bottom or top of this advert. On submitting an application you will be asked to complete a profile which will include your CV, package details and other information in support of your application.

If you have any questions, please contact us on recruitment@eisai.net.

We aim to respond to all successful applications as soon as possible. However please note unfortunately due to the volume of applications received we are unable to respond to unsuccessful applications.

Main purpose of the job

1. Support the development and implementation of the marketing strategy and operational plans within agreed timelines for multiple epilepsy brands for the UK and Ireland
2. Achieve the UK & Ireland budgeted sales and profit targets with appropriate investment
3. Ensure consistent implementation and evolution of brand strategy within Eisai’s epilepsy portfolio strategy

Main Duties / Responsibilities

• Assist development and execute a strong marketing strategy for multiple epilepsy brands in the UK market.
• In collaboration with medical counterpart, ensure adherence to local codes of practice.
• Provide immediate and high-quality support to requests from the field force (Neurology Key Account Mangers).
• Gather and act on local insights of the market and customers to optimise performance.
• Build and maintain relationships with a broad base of internal and external stakeholders, including therapy area KOLS and agencies supporting the business.
• Plan and control an agreed promotional budget. Liaise with other stakeholders (e.g. purchasing) as necessary.
• Develop and maintain product and competitor knowledge and an awareness of the market environment.
• Prepare, present and gain support for country brand plan.
• Adapt, develop and implement the EMEA brand strategy.
• Support local marketing planning in collaboration with the wider UK team
• Lead the development of marketing and promotional materials for these brands (e.g. brand awareness materials, sales aids, promotional materials, international scientific congresses, etc.)
• To tailor strategies according to market dynamics and integrate feedback from KOLs and sales force / MSLs / market access
• Create and implement cohesive activities that work effectively for the growth of each brand within the context of the portfolio strategy

Tools and equipment used

• Microsoft Office (Word, Excel, Powerpoint, Access, Project)
• Outlook
• Veeva PromoMats copy approval system
• Laptop
• iPhone
• A range of web-based content management systems